Quotation Mayerhofer, Wolfgang, Reisinger, Heribert, Milchram, Melanie. 2002. Der Einsatz prominenter Produktbefürworter in der Werbung - Eine empirische Studie. transfer - Werbeforschung & Praxis (4): 35-40.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Der Einsatz prominenter Produktbefürworter in der Werbung - Eine empirische Studie
Number 4
Year 2002
Page from 35
Page to 40
Reviewed? Y

Associations

People
Mayerhofer, Wolfgang (Former researcher)
External
Milchram, Melanie
Reisinger, Heribert
Organization
Advertising and Market Research (Former organization)
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