Quotation Schweiger, Günter, Strebinger, Andreas. 2007. Produkt und Markenimage. In Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5, Hrsg. Rosenstiel, Lutz von , 347-374. Göttingen: Hogrefe.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Produkt und Markenimage
Title of whole publication Enzyklopädie der Psychologie. Marktpsychologie/Wirtschaftspsychologie, Band 5
Editor Rosenstiel, Lutz von
Page from 347
Page to 374
Location Göttingen
Publisher Hogrefe
Year 2007

Associations

People
Schweiger, Günter (Details)
Strebinger, Andreas (Former researcher)
Organization
Advertising and Market Research (Former organization)
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