Koppe, Peter. 2003. Handelsmarken und Markenartikel. Reihe Marketingsforschung. Band 18. Wien: Facultas.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Handelsmarken und Markenartikel. Reihe Marketingsforschung. Band 18 |
Location | Wien |
Publisher | facultas wuv |
Year | 2003 |
Associations
- People
- Koppe, Peter (Former researcher)
- Organization
- Advertising and Market Research (Former organization)