Bosch, Christian, Schiel, Stefan, Winder, Thomas. 2006. Emotionen im Marketing. Reihe Werbe- und Markenforschung. Wiesbaden: DUV-Gabler.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Emotionen im Marketing. Reihe Werbe- und Markenforschung |
Location | Wiesbaden |
Publisher | DUV-Gabler |
Year | 2006 |
Associations
- People
- Bosch, Christian (Former researcher)
- Schiel, Stefan (Former researcher)
- Winder, Thomas (Former researcher)
- Organization
- Advertising and Market Research (Former organization)