Quotation Madas, Robert, Dabic, Marina. 2004. Markenerweiterung - Kannibalisierung oder Stein der Weisen?. transfer - Werbeforschung & Praxis (1): 30-30.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Markenerweiterung - Kannibalisierung oder Stein der Weisen?
Number 1
Year 2004
Page from 30
Page to 30
Reviewed? Y

Associations

People
Madas, Robert (Former researcher)
Hein, Marina (Former researcher)
Organization
Advertising and Market Research (Former organization)
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