Quotation Mayerhofer, Wolfgang. 2005. Fundraising - Der Kampf um die Herzen und Brieftaschen (MAFO-Splitter). transfer - Werbeforschung & Praxis (4): 52-54.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Fundraising - Der Kampf um die Herzen und Brieftaschen (MAFO-Splitter)
Number 4
Year 2005
Page from 52
Page to 54
Reviewed? Y

Associations

People
Mayerhofer, Wolfgang (Former researcher)
Organization
Advertising and Market Research (Former organization)
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