Quotation Mayerhofer, Wolfgang. 2004. Einfluss des Herkunftslandes - Country-of-Origin-Effekt (MAFO-Splitter). transfer - Werbeforschung & Praxis (3): 40-42.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Einfluss des Herkunftslandes - Country-of-Origin-Effekt (MAFO-Splitter)
Number 3
Year 2004
Page from 40
Page to 42
Reviewed? Y

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People
Mayerhofer, Wolfgang (Former researcher)
Organization
Advertising and Market Research (Former organization)
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