Mayerhofer, Wolfgang, Mahnik, Nina. 2006. Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung. Wiesbaden: DUV-Gabler.
BibTeX
Tags
Press 'enter' for creating the tagPublication's profile
| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Book (monograph) |
| Language | German |
| Title | Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung |
| Location | Wiesbaden |
| Publisher | DUV-Gabler |
| Year | 2006 |
Associations
- People
- Mayerhofer, Wolfgang (Former researcher)
- External
- Mahnik, Nina
- Organization
- Advertising and Market Research (Former organization)