Mayerhofer, Wolfgang, Mahnik, Nina. 2006. Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung. Wiesbaden: DUV-Gabler.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Book (monograph) |
Language | German |
Title | Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung |
Location | Wiesbaden |
Publisher | DUV-Gabler |
Year | 2006 |
Associations
- People
- Mayerhofer, Wolfgang (Former researcher)
- External
- Mahnik, Nina
- Organization
- Advertising and Market Research (Former organization)