Quotation Mayerhofer, Wolfgang, Mahnik, Nina. 2004. Akzeptanz von Markenerweiterungen . Marketing Journal (11): 28-31.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Journal
Language German
Title Akzeptanz von Markenerweiterungen
Number 11
Year 2004
Page from 28
Page to 31
Reviewed? N

Associations

People
Mayerhofer, Wolfgang (Former researcher)
External
Mahnik, Nina
Organization
Advertising and Market Research (Former organization)
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