Quotation Mayerhofer, Wolfgang, Mahnik, Nina . 2004. Extensionspotenzial von Automobilmarken: Beispiel Honda und Volkswagen . transfer - Werbeforschung & Praxis (3): 15-22.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Extensionspotenzial von Automobilmarken: Beispiel Honda und Volkswagen
Number 3
Year 2004
Page from 15
Page to 22
Reviewed? Y

Associations

People
Mayerhofer, Wolfgang (Former researcher)
External
Mahnik, Nina
Organization
Advertising and Market Research (Former organization)
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