Quotation Mayerhofer, Wolfgang, Mahnik, Nina. 2004. Die Bedeutung von Prospektbeilagen in Tageszeitungen und Slogans in Zeiten der Informations├╝berlastung. transfer - Werbeforschung & Praxis (1): 20-23.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Die Bedeutung von Prospektbeilagen in Tageszeitungen und Slogans in Zeiten der Informations├╝berlastung
Number 1
Year 2004
Page from 20
Page to 23
Reviewed? Y

Associations

People
Mayerhofer, Wolfgang (Former researcher)
External
Mahnik, Nina
Organization
Advertising and Market Research (Former organization)
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