Schweiger, Günter, Hrsg. 2006. Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung. Wien: DUV-Gabler.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Edited book (editorship) |
| Language | German |
| Type of published work | Book |
| Title | Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung |
| Location | Wien |
| Publisher | DUV-Gabler |
| Year | 2006 |
Associations
- People
- Schweiger, Günter (Details)
- Organization
- Advertising and Market Research (Former organization)