Schweiger, Günter, Hrsg. 2006. Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung. Wien: DUV-Gabler.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Edited book (editorship) |
Language | German |
Type of published work | Book |
Title | Erfolgsfaktoren von Markenerweiterungen. Reihe Werbe- und Markenforschung |
Location | Wien |
Publisher | DUV-Gabler |
Year | 2006 |
Associations
- People
- Schweiger, Günter (Details)
- Organization
- Advertising and Market Research (Former organization)