Quotation Treiblmaier, Horst. 2006. Determinants of Electronic Branding: An Exploratory Study. Innovative Marketing 2 (2): 89-98.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Innovative Marketing
Language English
Title Determinants of Electronic Branding: An Exploratory Study
Volume 2
Number 2
Year 2006
Page from 89
Page to 98
URL http://www.businessperspectives.sumy.ua/en/journalim/index.htm

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People
Treiblmaier, Horst (Former researcher)
Organization
Information Technology in Business (Former organization)
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