Quotation Springer, Reiner, Czinkota, M.R.. 2001. Marketing’s Contribution to the Transformation of Central and Eastern Europe. In Best Practices in International Business, Hrsg. Czinkota, M. R./Ronkainen, I. A., 310-338. Forth Worth: Harcourt College Publishers.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Marketing’s Contribution to the Transformation of Central and Eastern Europe
Title of whole publication Best Practices in International Business
Editor Czinkota, M. R./Ronkainen, I. A.
Page from 310
Page to 338
Location Forth Worth
Publisher Harcourt College Publishers
Year 2001

Associations

People
Springer, Reiner (Former researcher)
External
Czinkota, M.R.
Organization
International Business (Details)
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