Quotation Czinkota, M.R., Gaisbauer, H., Springer, Reiner. 1998. A Perspective of Marketing in Central and Eastern Europe. In Trends in International Business: Critical Perspectives, Hrsg. Czinkota, M.R./Kotabe, M, 171-184. Malden, Mass: Blackwell.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title A Perspective of Marketing in Central and Eastern Europe
Title of whole publication Trends in International Business: Critical Perspectives
Editor Czinkota, M.R./Kotabe, M
Page from 171
Page to 184
Location Malden, Mass
Publisher Blackwell
Year 1998

Associations

People
Springer, Reiner (Former researcher)
External
Czinkota, M.R.
Gaisbauer, H.
Organization
Institute for International Business (Puck) (Details)
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