Quotation Czinkota, M.R., Gaisbauer, H., Springer, Reiner. 1998. A Perspective of Marketing in Central and Eastern Europe. In Trends in International Business: Critical Perspectives, Hrsg. Czinkota, M.R./Kotabe, M, 171-184. Malden, Mass: Blackwell.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title A Perspective of Marketing in Central and Eastern Europe
Title of whole publication Trends in International Business: Critical Perspectives
Editor Czinkota, M.R./Kotabe, M
Page from 171
Page to 184
Location Malden, Mass
Publisher Blackwell
Year 1998

Associations

People
Springer, Reiner (Former researcher)
External
Czinkota, M.R.
Gaisbauer, H.
Organization
International Business (Details)
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