Quotation Springer, Reiner. 1995. Market Entry and Marketing Strategies for Eastern Europe. In The Central and Eastern European Markets: Guideline for New Business Ventures, Hrsg. Chadraba, P, 67-104. New York: Haworth.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language English
Title Market Entry and Marketing Strategies for Eastern Europe
Title of whole publication The Central and Eastern European Markets: Guideline for New Business Ventures
Editor Chadraba, P
Page from 67
Page to 104
Location New York
Publisher Haworth
Year 1995

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People
Springer, Reiner (Former researcher)
Organization
International Business (Details)
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