Quotation Czinkota, M.R., Gaisbauer, H., Springer, Reiner. 1998. A Perspective of Marketing in Central and Eastern Europe. International Executive 39 (3): 831-848.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Executive
Language English
Title A Perspective of Marketing in Central and Eastern Europe
Volume 39
Number 3
Year 1998
Page from 831
Page to 848
Reviewed? Y

Associations

People
Springer, Reiner (Former researcher)
External
Czinkota, M.R.
Gaisbauer, H.
Organization
International Business (Details)
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