Quotation Penz, Elfriede. 2006. Researching the socio-cultural context: putting social representations theory into action. International Marketing Review 23 (4): 418-437.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Researching the socio-cultural context: putting social representations theory into action
Volume 23
Number 4
Year 2006
Page from 418
Page to 437
Reviewed? Y
URL www.emeraldinsight.com/imr.htm

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Penz, Elfriede (Details)
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Advertisitng and Market Research (Former organization)
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