Quotation Schnedlitz, Peter. 2006. Von "Geiz ist geil" zu "billig". In Die Marke Feibra, Hrsg. Spreitzer, Helmut, Kotzab, Herbert, 64-66. Wien: Editorial Coscoroba.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Von "Geiz ist geil" zu "billig"
Title of whole publication Die Marke Feibra
Editor Spreitzer, Helmut, Kotzab, Herbert
Page from 64
Page to 66
Location Wien
Publisher Editorial Coscoroba
Year 2006
Reviewed? Y

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Schnedlitz, Peter (Details)
Organization
Retailing (Former organization)
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