Quotation Schnedlitz, Peter. 2006. Innovationen in Marketing und Handel: Ausgangsüberlegungen - Perspektiven - Praxisdialog. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr., 23-34. Wien: Linde.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Innovationen in Marketing und Handel: Ausgangsüberlegungen - Perspektiven - Praxisdialog
Title of whole publication Innovationen in Marketing und Handel
Editor Schnedlitz, P., Buber, R., Reutterer, Th., Schuh, A. Teller, Chr.
Page from 23
Page to 34
Location Wien
Publisher Linde Verlag
Year 2006
Reviewed? Y

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People
Schnedlitz, Peter (Details)
Organization
Retailing (Former organization)
Research areas (ÖSTAT Classification 'Statistik Austria')
5315 Commercial science (Details)
5320 Marketing (Details)
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