Quotation Rößl, Dietmar. 1998. Marketing von KMU in der Dienstleistungsgesellschaft. In Renaissance der KMU in einer globalisierten Wirtschaft, Proceedings der Rencontres de St-Gall 1998, Hrsg. Pleitner, H.J., 101-118. St. Gallen: KMU Verlag HSG.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language German
Title Marketing von KMU in der Dienstleistungsgesellschaft
Title of whole publication Renaissance der KMU in einer globalisierten Wirtschaft, Proceedings der Rencontres de St-Gall 1998
Editor Pleitner, H.J.
Page from 101
Page to 118
Location St. Gallen
Publisher KMU-Verl. HSG
Year 1998

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People
Rößl, Dietmar (Details)
Organization
Trade and Small and Medium Enterprises (Former organization)
Research Institute for Cooperation and Cooperatives FI (Details)
Research areas (ÖSTAT Classification 'Statistik Austria')
5300 Economics (Details)
5320 Marketing (Details)
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