Quotation Buber, Renate. 2006. Methodenpluralismus in der Konsumentenforschung. In Innovationen in Marketing und Handel, Hrsg. Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph, 273-283. Wien: Linde.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Methodenpluralismus in der Konsumentenforschung
Title of whole publication Innovationen in Marketing und Handel
Editor Schnedlitz, Peter, Buber, Renate, Reutterer, Thomas, Schuh, Arnold, Teller Christoph
Page from 273
Page to 283
Location Wien
Publisher Linde Verlag
Year 2006
Reviewed? Y

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Buber, Renate (Details)
Organization
Retailing (Former organization)
Research areas (Ă–STAT Classification 'Statistik Austria')
5301 Distributive trades (Details)
5320 Marketing (Details)
5321 Market research (Details)
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