Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents
. In Child and Teen Consumption, Hrsg. Copenhagen Business School, 42-45. Copenhagen: Center for Marketing Communication.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Contribution to conference proceedings |
Language | German |
Title | A Paradigm Shift? Children Introducing Product Innovations to Their Parents |
Title of whole publication | Child and Teen Consumption |
Editor | Copenhagen Business School |
Page from | 42 |
Page to | 45 |
Location | Copenhagen |
Publisher | Center for Marketing Communication |
Year | 2006 |
Associations
- People
- Götze, Elisabeth (Details)
- Organization
- Advertisitng and Market Research (Former organization)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)
- 5423 Child research, youth research (Details)