Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents
. In Child and Teen Consumption, Hrsg. Copenhagen Business School, 42-45. Copenhagen: Center for Marketing Communication.
BibTeX
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Contribution to conference proceedings |
| Language | German |
| Title | A Paradigm Shift? Children Introducing Product Innovations to Their Parents |
| Title of whole publication | Child and Teen Consumption |
| Editor | Copenhagen Business School |
| Page from | 42 |
| Page to | 45 |
| Location | Copenhagen |
| Publisher | Center for Marketing Communication |
| Year | 2006 |
Associations
- People
- Götze, Elisabeth (Details)
- Organization
- Advertisitng and Market Research (Former organization)
- Research areas (ÖSTAT Classification 'Statistik Austria')
- 5320 Marketing (Details)
- 5350 Innovation research (Details)
- 5423 Child research, youth research (Details)