Quotation Götze, Elisabeth. 2006. A Paradigm Shift? Children Introducing Product Innovations to Their Parents . In Child and Teen Consumption, Hrsg. Copenhagen Business School, 42-45. Copenhagen: Center for Marketing Communication.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language German
Title A Paradigm Shift? Children Introducing Product Innovations to Their Parents
Title of whole publication Child and Teen Consumption
Editor Copenhagen Business School
Page from 42
Page to 45
Location Copenhagen
Publisher Center for Marketing Communication
Year 2006

Associations

People
Götze, Elisabeth (Details)
Organization
Advertisitng and Market Research (Former organization)
Research areas (ÖSTAT Classification 'Statistik Austria')
5320 Marketing (Details)
5350 Innovation research (Details)
5423 Child research, youth research (Details)
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