Quotation Schweiger, Günter, Adrian, Gerlinde. 2005. Die Reklamemarke - Ein Werbemittel aus der Versenkung geholt. transfer - Werbeforschung & Praxis (1+2): 52-54.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Transfer. Werbeforschung & Praxis
WU-Journal-Rating new MAR-D, STRAT-D
Language German
Title Die Reklamemarke - Ein Werbemittel aus der Versenkung geholt
Number 1+2
Year 2005
Page from 52
Page to 54
Reviewed? Y

Associations

People
Schweiger, Günter (Details)
Spicko, Gerlinde (Details)
Organization
Advertising and Market Research (Former organization)
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