Quotation Schreier, Martin, Prügl, Reinhard. 2006. Extending lead user theory: Antecedents and consequences of consumers' lead userness. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 August.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Extending lead user theory: Antecedents and consequences of consumers' lead userness
Event Summer Marketing Educators' Conference (AMA)
Year 2006
Date 4-7 August
Country United States/USA
Location Chicago

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People
Schreier, Martin (Details)
Prügl, Reinhard (Former researcher)
Organization
Entrepreneurship (Former organization)
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