Quotation Franke, Nikolaus, Schreier, Martin. 2006. I made it myself! Exploring process utility in mass customization. Summer Marketing Educators' Conference (AMA), Chicago, Vereinigte Staaten/USA, 4-7 Aug 2006.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title I made it myself! Exploring process utility in mass customization
Event Summer Marketing Educators' Conference (AMA)
Year 2006
Date 4-7 Aug 2006
Country United States/USA
Location Chicago

Associations

People
Franke, Nikolaus (Details)
Schreier, Martin (Details)
Organization
Entrepreneurship (Former organization)
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