Quotation Reutterer, Thomas, Mild, Andreas, Natter, Martin, Taudes, Alfred. 2005. Utilizing Consumer Typologies Based on Shopping Basket Histories in Target Marketing. INFORMS Marketing Science Conference, Atlanta, Vereinigte Staaten/USA, June 16–18.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Utilizing Consumer Typologies Based on Shopping Basket Histories in Target Marketing
Event INFORMS Marketing Science Conference
Year 2005
Date June 16–18
Country United States/USA
Location Atlanta

Associations

People
Reutterer, Thomas (Details)
Mild, Andreas (Details)
Natter, Martin (Former researcher)
Taudes, Alfred (Details)
Organization
Service Marketing and Tourism IN (Details)
Retailing (Former organization)
Produktionsmanagement (Taudes) (Details)
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