Reutterer, Thomas. 2003. Customer Relationship Management (CRM) und Handelsmarketing. Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, 01.04.
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Status of publication | Published |
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Affiliation | WU |
Type of publication | Magazine/newspaper article |
Language | German |
Title | Customer Relationship Management (CRM) und Handelsmarketing |
Title of journal | Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien |
Year | 2003 |
Date | April 1, 2003 |
Associations
- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing (Former organization)