Reutterer, Thomas. 2003. Customer Relationship Management (CRM) und Handelsmarketing. Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien, 01.04.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Magazine/newspaper article |
| Language | German |
| Title | Customer Relationship Management (CRM) und Handelsmarketing |
| Title of journal | Alumini-News, Zeitschrift des Alumni-Club der Wirtschaftsuniversität Wien |
| Year | 2003 |
| Date | April 1, 2003 |
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- People
- Reutterer, Thomas (Details)
- Organization
- Institute for Marketing and Customer Analytics IN (Details)
- Retailing (Former organization)