Mazanec, Josef. 2006. Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?. In Data and Information Analysis to Knowledge Engineering, Hrsg. Myra Spiliopoulou, Rudolf Kruse, Andreas Nürnberger, Christian Borgelt und Wolfgang Gaul, 40-51. Heidelberg-Berlin: Springer.
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Status of publication | Published |
---|---|
Affiliation | WU |
Type of publication | Chapter in edited volume |
Language | German |
Title | Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science? |
Title of whole publication | Data and Information Analysis to Knowledge Engineering |
Editor | Myra Spiliopoulou, Rudolf Kruse, Andreas Nürnberger, Christian Borgelt und Wolfgang Gaul |
Page from | 40 |
Page to | 51 |
Location | Heidelberg-Berlin |
Publisher | Springer |
Year | 2006 |
Reviewed? | Y |
URL | http://www.springer.com/dal/home/statistics?SGWID=1-10128-22-122343364-detailsPage=ppmmedia|toc |
ISBN | 3-540-31313-3 |
Associations
- People
- Mazanec, Josef (Details)
- Organization
- Tourism and Leisure Studies (Former organization)