Mazanec, Josef. 2006. Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science?. In Data and Information Analysis to Knowledge Engineering, Hrsg. Myra Spiliopoulou, Rudolf Kruse, Andreas Nürnberger, Christian Borgelt und Wolfgang Gaul, 40-51. Heidelberg-Berlin: Springer.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Chapter in edited volume |
| Language | German |
| Title | Inferred Causation Theory: Time for a Paradigm Shift in Marketing Science? |
| Title of whole publication | Data and Information Analysis to Knowledge Engineering |
| Editor | Myra Spiliopoulou, Rudolf Kruse, Andreas Nürnberger, Christian Borgelt und Wolfgang Gaul |
| Page from | 40 |
| Page to | 51 |
| Location | Heidelberg-Berlin |
| Publisher | Springer |
| Year | 2006 |
| Reviewed? | Y |
| URL | http://www.springer.com/dal/home/statistics?SGWID=1-10128-22-122343364-detailsPage=ppmmedia|toc |
| ISBN | 3-540-31313-3 |
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- Mazanec, Josef (Details)
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- Tourism and Leisure Studies (Former organization)