Quotation Hienerth, Christoph, Pötz, Marion. 2006. Making the Lead User Idea-Generation Process a Standard Tool for New Product Development. 4th International Workshop on User Innovation, Munich, Deutschland, 13.-14. July.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Making the Lead User Idea-Generation Process a Standard Tool for New Product Development
Event 4th International Workshop on User Innovation
Year 2006
Date 13.-14. July
Country Germany
Location Munich

Associations

People
Hienerth, Christoph (Former researcher)
Pötz, Marion (Former researcher)
Organization
Entrepreneurship (Former organization)
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