Quotation Salzberger, Thomas, Koller, Monika, Klausegger, Claudia. 2006. The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study. In Fifteenth Annual Frontiers in Service Conference, Hrsg. J. McColl-Kennedy, R.T. Rust, P. Danaher, J. Chen, J. Spohrer, P. Maglio, E. Bridges, 56-57. Brisbane: Eigenverlag.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title The Relationship of New Service Development and Market Orientation and Their Impact on Corporate Performance – A Structural-Equation-Modeling Study
Title of whole publication Fifteenth Annual Frontiers in Service Conference
Editor J. McColl-Kennedy, R.T. Rust, P. Danaher, J. Chen, J. Spohrer, P. Maglio, E. Bridges
Page from 56
Page to 57
Location Brisbane
Publisher Eigenverlag
Year 2006

Associations

People
Salzberger, Thomas (Details)
Koller, Monika (Details)
Klausegger, Claudia (Details)
Organization
Marketing (Former organization)
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