Quotation Salzberger, Thomas, Sinkovics, Rudolf. 2006. Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement. International Marketing Review 23 (4): 390-417.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Reconsidering the problem of data equivalence in International Marketing Research – Contrasting approaches based on CFA and the Rasch model for measurement
Volume 23
Number 4
Year 2006
Page from 390
Page to 417
Reviewed? Y

Associations

People
Salzberger, Thomas (Details)
External
Sinkovics, Rudolf (University of Manchester, United Kingdom)
Organization
Marketing (Former organization)
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