Quotation Penz, Elfriede, Hogg, Margaret. 2006. Online versus offline purchasing strategies: A preliminary investigation and conceptualization of approach-avoidance conflicts. 25th Annual Advertising and consumer psychology conference, Houston, TX, Vereinigte Staaten/USA, May 19 – 21.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Online versus offline purchasing strategies: A preliminary investigation and conceptualization of approach-avoidance conflicts
Event 25th Annual Advertising and consumer psychology conference
Year 2006
Date May 19 – 21
Country United States/USA
Location Houston, TX

Associations

People
Penz, Elfriede (Details)
External
Hogg, Margaret (University of Lancaster, United Kingdom)
Organization
Advertisitng and Market Research (Former organization)
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