Mazanec, Josef. 2006. Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment. Journal of Modelling in Management 1 (1): 52-74.
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| Status of publication | Published |
|---|---|
| Affiliation | WU |
| Type of publication | Journal article |
| Journal | Journal of Modelling in Management |
| Title | Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment |
| Volume | 1 |
| Number | 1 |
| Year | 2006 |
| Page from | 52 |
| Page to | 74 |
| Reviewed? | Y |
| URL | http://www.emeraldinsight.com/info/journals/jm2/jm2.jsp |
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- Mazanec, Josef (Details)
- Organization
- Tourism and Leisure Studies
(Former organization)
- Research Institute for Supply Chain Management FI (Details)