Quotation Mazanec, Josef. 2006. Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment. Journal of Modelling in Management 1 (1): 52-74.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Modelling in Management
Title Evaluating Perceptions-Based Marketing Strategies: An Agent-Based Model and Simulation Experiment
Volume 1
Number 1
Year 2006
Page from 52
Page to 74
Reviewed? Y
URL http://www.emeraldinsight.com/info/journals/jm2/jm2.jsp

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Mazanec, Josef (Details)
Organization
Tourism and Leisure Studies (Former organization)
Research Institute for Supply Chain Management FI (Details)
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