Quotation Schreier, Martin, Prügl, Reinhard. 2006. Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness. 13th International Product Development Management Conference, Milan, Italien, 11-13 June.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Paper presented at an academic conference or symposium
Language English
Title Advancing our understanding of lead user theory: Insights from an empirical exploration of consumers' lead userness
Event 13th International Product Development Management Conference
Year 2006
Date 11-13 June
Country Italy
Location Milan

Associations

People
Schreier, Martin (Details)
Prügl, Reinhard (Former researcher)
Organization
Entrepreneurship (Former organization)
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