Quotation Floh, Arne. 2006. Relationship Management gegenüber Virtual Communities - eCRM. In Relationship Management, Hrsg. Dietmar Rössl, 143-157. Wien: Facultas.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Chapter in edited volume
Language German
Title Relationship Management gegenüber Virtual Communities - eCRM
Title of whole publication Relationship Management
Editor Dietmar Rössl
Page from 143
Page to 157
Location Wien
Publisher facultas wuv
Year 2006

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Floh, Arne (Details)
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Marketing (Former organization)
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