Quotation Dembkowski, S., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions. Marketing Education Review, 4, 2, 42-52


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Marketing Education Review
Language English
Title Measuring the Research Performance of Marketing Academics: Issues, Methods and Future Research Directions
Year 1994
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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