Quotation Diamantopoulos, A., Schlegelmilch, B.B.. 1996. Determinants of Industrial Mail Survey Response: Researcher vs. Manager Views. Journal of Marketing Management, 12, 6, 505-531


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of Marketing Management
WU-Journal-Rating new MAR-C, STRAT-C
Language English
Title Determinants of Industrial Mail Survey Response: Researcher vs. Manager Views
Year 1996
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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