Quotation Treiblmaier, Horst, Strebinger, Andreas. 2006. B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur. Wirtschaftsinformatik (formerly: Angewandte Informatik) 48 (2): 87-95.


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Business & Information Systems Engineering (BISE) (früher: Wirtschaftsinformatik WI)
Citation Index SCI
WU Journalrating 2009 A
WU-Journal-Rating new INF-A, STRAT-B, WH-B
Language German
Title B2C-E-Commerce als Treiber simultaner Veränderungen in IT-Struktur und Markenarchitektur
Volume 48
Number 2
Year 2006
Page from 87
Page to 95
Reviewed? Y
URL www.wirtschaftsinformatik.de

Associations

People
Treiblmaier, Horst (Former researcher)
Strebinger, Andreas (Former researcher)
Organization
Information Technology in Business (Former organization)
Advertising and Market Research (Former organization)
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