Quotation Diamantopoulos, A. Schlegelmilch, B.B., Reynolds, N.L.. 1994. Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection. Journal of the Market Research Society, 36, 4., 295-313


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of the Market Research Society
Language English
Title Pretesting in Questionnaire Design: The Impact of Respondent Characteristics on Error Detection
Year 1994
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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