Quotation Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1994. Comparing Consumer Preferences in two European Countries: A Partially-Individualized Conjoint Analysis. In: Wilson, E. J., Black, W. C. (eds.). Proceedings of the Academy of Marketing Science, Nashville, Tennessee, June 1-4, p. 92


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Comparing Consumer Preferences in two European Countries: A Partially-Individualized Conjoint Analysis
Year 1994

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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