Quotation Diamantopoulos, A., Schlegelmilch, B.B., Allpress, C.. 1990. Export Marketing Research: An Empirical Investigation of Users and Non-Users. In: Mühlbacher, H., Jochum, C. (eds.): Advanced Research in Marketing, Vol. 1, Proceedings of the 19th Annual Conference of the European Marketing Academy, Innsbruck, Austria, May 22-25, 427-446


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Export Marketing Research: An Empirical Investigation of Users and Non-Users
Year 1990

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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