Quotation Diamantopoulos, A., Schlegelmilch, B.B., Du Preez, J.P.. 1995. Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit. International Marketing Review, 12, 2., 38-52


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal International Marketing Review
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Lessons for Pan-European Marketing: The Role of Consumer Preferences in Fine Tuning the Product-Market Fit
Year 1995
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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