Quotation Diamantopoulos, A., Schlegelmilch, B.B., Love, A.. 1993. Giving to Charity: Determinants of Cash Donations Through Prompted Giving. In: Varadarajan, R., Jaworski, B. (eds.): Marketing Theory and Applications, Vol. 4, Proceedings of the American Marketing Association 1993 Winter Educators' Conference, Newport Beach, California, February 20-23, 133-142


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Giving to Charity: Determinants of Cash Donations Through Prompted Giving
Year 1993

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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