Quotation Diamantopoulos, A., Schlegelmilch, B.B., Tse, K.. 1992. Mapping Research on Export Promotion: A Response - Hierarchy Approach. In: Grunert, K.G., Fuglede, D. (eds.): Marketing for Europe - Marketing for the Future, Proceedings of the 21st Annual Conference of the European Marketing Academy, Aarhus, Denmark, May 26-29, 293-311


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Mapping Research on Export Promotion: A Response - Hierarchy Approach
Year 1992

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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