Quotation Diamantopoulos, A., Schlegelmilch, B.B., Webb, L.. 1991. Factors Affecting Industrial Mail Response Rates. Industrial Marketing Management, 20, 4, 327-340


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Industrial Marketing Management
Citation Index SSCI
WU-Journal-Rating new MAR-B, STRAT-B, WH-B
Language English
Title Factors Affecting Industrial Mail Response Rates
Year 1991
Reviewed? Y

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Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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