Quotation Du Preez, J.P., Diamantopoulos, A., Schlegelmilch, B.B.. 1994. Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison. Journal of International Marketing, 2, 1, 7-28. (Winner of the Journal's 1994 Hans B. Thorelli Best Paper Award)


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal Journal of International Marketing
Citation Index SSCI
WU Journalrating 2009 A
WU-Journal-Rating new MAR-A, STRAT-B, WH-B
Language English
Title Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison
Year 1994
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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