Quotation Love, A., Diamantopoulos, A., Schlegelmilch, B.B.. 1993. Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations. Emerging Issues in Marketing, Vol. 2. Proceedings of the 26th Annual Marketing Education Group Conference, Loughborough University, England, July 7-9, 602-613


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Responses to Different Charity Appeals: An Investigation of the Impact of Donor Characteristics on the Level of Donations
Year 1993

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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