Quotation Love, A., Schlegelmilch, B.B., Diamantopoulos, A.. 1997. Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations. European Journal of Marketing, 31, 8, 548-560


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Journal article
Journal European Journal of Marketing
Citation Index SSCI
WU-Journal-Rating new MAR-C, STRAT-C, WH-B
Language English
Title Responses to Different Charity Appeals: The Impact of Donor Characteristics on the Amount of Donations
Year 1997
Reviewed? Y

Associations

People
Schlegelmilch, Bodo B. (Details)
Organization
International Marketing Management IN (Details)
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