Quotation Ram, S., Schlegelmilch, B.B.. 1995. Market Orientation of U.S. Companies: The Role of Environmental Antecedents. Proceedings of the 24th European Marketing Academy Conference, Paris, France, May 16-19, 973-989


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Publication's profile

Status of publication Published
Affiliation WU
Type of publication Contribution to conference proceedings
Language English
Title Market Orientation of U.S. Companies: The Role of Environmental Antecedents
Year 1995

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Schlegelmilch, Bodo B. (Details)
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International Marketing Management IN (Details)
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